We brought an interesting insight. As in the case of other countries, startup teams dont think globally, but locally, and only see local markets. They do what they want instead of what the market demands. I think we can change things. Unlike many food incubators that we visited, Mabius works quite differently – at first, the idea is checked among its audience online, since we have our own unique technology that engages an active consumer. For example, our King Claw Crab project, which is essentially cooled, ready made Kamchatka crab, used this to enter the British market. There’s an idea, its description, along with price per package. Along with the target audience profile this is handed over to our SMM teams that work with the chosen target audience, who then run the surveys. Do consumers like the package? Do they like the idea? What do they think of the spices? The focus group enters its feedback and the startup team starts working on any drawbacks long before spending money on its test market. Essentially, they limit themselves to doing what’s necessary, saving time and money. Therefore, the chances of this becoming a unicorn, or at the very least, a very profitable competitor increase drastically. Remembering that only about 4% of startups succeed and take off, we see it as our mission to increase this figure using pre-focus groups. Again, we save time and money. We discussed this technology with colleages from a Tel Aviv accelerator and incubator, and colleagues from the Israeli Ministry of Agriculture – I think our methodology proved interesting. It’s possible we will be partnering on projects soon.