Do the Chinese consume honey? Which one? How do they eat it? These questions took a month to answer by our Croud Factory project. Not simply because they love what they do. Our Mabius team is long negotiating with Russian startup Aroma di Estasi – deserts created with honey, including a nut based and dried fruit versions, run by Artur Tyagichev. We are discussing brining the product to China. We start, as is always the case, with detailed market research to get an idea of demand.