15 startups from Asia and 15 from Europe and Russia will take part in the reality show, pitching their ideas for new food products with the ultimate goal of breaking into the global market. In the first 9 episodes, the entrepreneurs will live together on a campus and compete for a spot in the semi-finals, the stage when the products will be market-tested on the streets of New York and London. The final episodes of both versions will be filmed in Singapore where finalists will have to test-sell their products on street markets, stand behind the counter and give out samples to ordinary people and gather customer feedback. In the end, we will see two super entrepreneurs walk away from European and Asian versions and a cheque for $100,000 US dollars to roll out their products in new market. Angel investors will help participants ahead of elimination rounds along the way.
The first season of “Meallions” will consist of 12 episodes, and production is already underway for both the European and Asian versions. The Asian version begins in India and will be produced by A&P Group, owned by famous Bollywood actor, television producer, and director Arun Pandian. The final series of the first season will be shot in Singapore.