Where are you going to film the show?
First season will contain 12 episodes. During the first nine episode the participants will stay under the same roof, competing to get into semifinal and doing the tasks set by their mentors in the real time. The beginning of the European series will be filmed in Sochi, and the Asian one – in Chennai, one of the fastest-growing regions of India that is also often referred as the Indian Silicon Valley, In the final episode, there will be only three competitors left. One of the episodes will be filmed in London, another one – in New York. The 12th episode will be the final competition and it will take place on a food market on the streets of Singapore.
What do you want to tell the wold by doing this project?
We want to make the food-entrepreneurship a fashionable profession and to create a highly professional community around Meallions. But we also understand that food will always be important for everyone, so the food business is always going to bring money. It is very rewarding to feed people, and having this mission should guide people into a better and happier future.
Why are you launching Meallions exactly at this point in time?
For the first time in history, globalization and technical progress allow everyone to built a big business and become successful on a global level. Now you don’t have to be someone from a dynasty of professionals and have an access to large capital. To be successful now it is enough just to be passionate and to be able to learn quickly and to be highly motivated. Nowadays the consumers in the global markets have a high interest to niche products from different countries as well as authentic products from different culinary traditions. Technologies also allow us to have a distant access to any necessary resources, adapt a local product for different markets, prepare your product to be launched in a different country and to find investors.