According to Euromonitor, the global market for healthy products such as organic or hypoallergenic, was evaluated as much as $38 billion in 2017. This reflects the global trend of healthy lifestyle and prevention of illnesses by changing the food patterns. Nowadays, around 30% of the world’s food companies invest into healthy products and this segment of the market is growing much faster than the others. Another interesting fact: nearly a half of the liquids people consume nowadays are the functional drinks!